michaeldayers.com

The new issue of Wired came to my mailbox, continuing their trend of putting people who don’t really represent anything to do with tech culture on their cover, as you can see with this month’s display of Time Out New York dating columnist Julia Allison. In the last year they have put on Pam (Jenna Fischer) from the Office, Steve Carell, also of The Office, and Martha Stewart on their front pages, always in an effort to bolster a sort of charticle feature that usually answers some sort of “how to” question. This month looks at “how to be famous on the Internet.” Okay. Great. I think the Martha Stewart issue featured a one page article on how to be totally DIY. Awesome. But what’s particularly frustrating about this issue- the “famous on the Net” issue - is that the best article Wired has published in years, is Brian Raftery’s “One Hit Wonders” piece. Both from a written stand point, as well as just a great, in depth piece about the conference/convention for Internet celebs (now and forgotten) - was run last month.

So, in summary, Wired, you need to step up and do logical covers. We get you’re trying to reach new audiences, but its really starting to make no sense. And, when you have a great article, please include in the issue it should go in. I realize that you might not see it as coinciding, as its the “how to” issue, but really. Thanks. I feel better now.